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About Our Mission

We’re here to expose the truth behind America’s broken pharmaceutical pricing system and help you find affordable alternatives.

Why We Exist

Every day, millions of Americans face an impossible choice: buy life-saving medications or pay rent. This isn’t happening by accident — it’s the result of a system designed to maximize profits at the expense of human lives.

We believe everyone deserves to know the truth about what they’re paying for.

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Transparency

We expose the real costs behind drug manufacturing and reveal the shocking markups.

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Advocacy

We connect patients with affordable alternatives and assistance programs.

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Data-Driven

All our research is backed by public records, industry reports, and verified sources.

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Impact

We track political influence and hold lawmakers accountable for their votes on drug pricing.

Meet the Founder

The personal story behind the mission

👤 Mahadev Annabhimoju

I’m a freshman at the Mays Business School at Texas A&M, deeply passionate about healthcare reform and economic justice. I started this project because I’ve witnessed firsthand how families in the U.S. are crushed by the outrageous costs of life-saving medications like insulin—drugs that are available for a fraction of the price in other countries.

My motivation comes from seeing hardworking Americans struggle to afford lifesaving medication even though America is the richest country in the world. It made me question why the same drugs cost 10x more here than abroad, and why there’s so little public outrage. I realized that exposing these injustices through content and research could be my way of making a real impact.

My vision is to build a platform that educates everyday people, influences policy discussions, and brings transparency to a system that has long favored profit over lives. Through social media, storytelling, and data, I want to spark a movement demanding fair and affordable access to medicine for all.

Mahadev Annabhimoju

Mahadev Annabhimoju

Founder, Drug Markup

The Problem We’re Fighting

The Crisis

  • 1 in 4 Americans can’t afford their prescribed medications
  • Insulin costs 10x more in the US than in other countries
  • Some drugs have markups exceeding 2,000%
  • Medical bankruptcies affect 500,000+ families annually

The System

  • Pharmaceutical companies set arbitrary prices
  • Insurance companies negotiate in secret
  • Patients are left out of the conversation
  • Political influence blocks meaningful reform

Our Approach

1

Investigate

We research manufacturing costs, patent data, and pricing strategies using public records and industry reports.

2

Expose

We make complex data accessible through clear visualizations and real-world comparisons.

3

Empower

We connect patients with resources for affordable medications and tools to advocate for change.

Join the Fight for Fair Pricing

Knowledge is power. The more people understand the truth about drug pricing, the harder it becomes for the system to exploit patients.

Explore the Data →